A Much Needed #Repreve

COME THROUGH, TARGET! Consistently bringing their ethos of accessible design to the masses, Target is now producing several of their clothing lines with Repreve, “A brand of recycled fiber that is made from recycled materials, including used plastic bottles”.

I think it’s fair to say, “Sustainable clothing is my thang.” I talk about it, write about it tweet about it, instagram it and would sing it if there was a theme song. But the one sour note I hit is when I look at the prices of clothing put out by brands that describe themselves as “Sustainable.” I support supply chain transparency, fair labor standards and the use of recycled content like any Eco fashionista – But if that means that t-shirts cost the same as a bag of groceries then how can we fault folks for snatching bargains at their local fast fashion outlet. $60 T-shirts beg to be asked – “Sustainable for whom”? Well, Target has an answer. Not only do the garments contain recycled content, they do so within Target’s affordable pricing structure. Learn more and check out the collection HERE.


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